Red Hands DIARY

Yesterday I met with the always fabulous Neshia Brathwaite Farhangi (in the photo on the left - photo by RanRefael.com) who plays the PAROLE OFFICER in DIRTY RED HANDS to talk about putting together the upcoming party. She's got connections with promoter who could potentially really help us blow something up and have fun and get the word out there.

The party is a critical part of this "new model" process. As I was explaining and pontificating and generally hyperventilating to Neshia, the old model of selling a movie basically consists of spending TONS of money of famous actors and marketing. The actors really sell your movie; people see the name and want to see more. With the marketing you blitze out the country with your actors on billboards and TV and print and everywhere else, hoping to suck people in. Most people will go for the stars, and then you'll get the smaller amount who might dig the story, or aspects of it. This is why Hollywood movies are so goddamn generic - you want to try to cast as big a net as possible. They call it shit like "universal themes" and "accessibility". There are boring and stupid people out there who actually believe them.

With Red Hands we're not attempting any of this. This is not a STAR or traditionally MARKETED PRODUCT. Those of you who've read some of the other recent posts understand that there really isn't any traditional product being presented here at all.

So, parties are crucial. Get people together and get them liquored up and get them thinking and talking and getting excited about what we're doing. We'll show footage, or maybe even the whole guerrilla cut at the next one. This is an experience. I used to security at a nightclub to be unnamed back in Boston (for those of you in the Boston know here's a hint, in 1997 it was voted by the Herald as Boston's #1 most cultural-free zone), and never understood why everything always revolves around music and dance (and maybe some fashion) at these places. It just plain makes sense to do, because I'm already following the whole independent music model... Because I'm a film geek, I've always wanted a club I could go to where movies were the main performers. The idea is get things seriously started with this next party, and then keep it going as a monthly or bi-monthly event.

Why try to take over the whole world? If we can get enough people interested in what we're doing here in L.A. we'll have a base that'll nicely explode out on the internet and eventually provide us with money (through t-shirt and special edition DVDS and other fun shit) to keep making these cool movies, and eventually even provide full time work for those who want it. Don't be greedy. Keep your fantasies in check. Why would anyone who's a real artist want anything different?